Hidden In Plain Sight
Even the most values-driven cultures can hit seasons where the deeper purpose gets buried under the grind. You hear it in the tone. You feel it in the Zoom fatigue. The mission is still right—but the energy is wrong.
Let’s apply the SHIFT Matrix:
- S: Situation – The why feels far away.
- H: Habits – Purpose conversations are missing.
- I: Insights – People wonder, “Does what I do really matter?”
- F: Formulation – Time to tell the story again. And again.
- T: Transformation – Purpose is rebuilt by reconnecting work to impact.
In Hidden Figures, the women doing world-changing math didn’t feel purpose until someone told the truth about what they were really accomplishing.
Do this next: Choose one project or task and trace its impact. Show the team who benefits and how. Use real names, faces, or customer quotes when possible.
When purpose gets quiet, amplify it again. It’s not repetition—it’s resurrection.
