From Compliance to Commitment
When team members say they “get the values,” but behavior tells a different story, you’re not dealing with rebellion—you’re dealing with disconnection.
SHIFT Matrix shows us how to move from surface alignment to deep buy-in:
- S: Situation – People are nodding but not living it.
- H: Habits – Values aren’t being modeled consistently.
- I: Insights – People don’t feel seen in the values.
- F: Formulation – It’s time to reframe values with stories, not slogans.
- T: Transformation – Embed values in decisions, not documents.
In Ted Lasso, Ted doesn’t just say “Believe.” He lives it. He tells stories. He listens. And slowly, his team goes from rolling their eyes to wearing the word on their chests.
Do this next: In your next team meeting, ask: “Who lived out one of our values this week? Tell the story.” Model the behavior of linking action to values out loud.
When values find a voice in daily language and action, commitment deepens. Because no one commits long-term to something that’s only written down.
